E-commerce in the Post-pandemic Period

Maksim Pavlov, RUDN University

Yana Usanova, RUDN University

Ivan Savchenkov, RUDN University

Abstract: The article focuses on the issue of the COVID-19 pandemic accelerating the introduction of e-commerce as consumers increasingly turned to online shopping. This article discusses the benefits of e-commerce, including accessibility, convenience, and efficiency. It recognizes potential drawbacks, such as limited seller interaction and security hazards. During the pandemic, online sales became crucial for business survival, prompting foreign companies and SMEs to enhance their online presence. Consumers prioritized safety by utilizing cashless payments. E-commerce is projected to continue growing post-pandemic. Its significance, highlighted by the pandemic, has reshaped consumer behavior and business strategies, underscoring the lasting impact of e-commerce in the digital era.

Keywords: E-commerce, COVID-19, pandemic, consumer behavior, online shopping, digital transformation, digital economy

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