Social Media as a Tool for Digital Diplomacy

Alisa Solovyeva
School of Governance and Politics, MGIMO University

Ksenia Kozlova
School of Governance and Politics, MGIMO University

Elizaveta Kindyakova
School of Governance and Politics, MGIMO University

Abstract

Social media has become a significant part of our lives in the modern digital era. It has transformed the way we communicate, share information, and connect with people from all over the world. And it also may be considered as a powerful tool for diplomacy, providing a platform for countries to promote their interests.

The article examines the role of social media in digital diplomacy. The introductory part of the article is dedicated to the phenomenon of digital diplomacy, its role in the process of shaping public opinion and political agenda-setting. It then looks at the challenges and risks of digital diplomacy.

Key words: digital diplomacy, hybrid warfare, cognitive warfare, social media, political agenda-setting, ICT

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